Brand & web design
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05
solstice.case
ROLE
Brand & web design
TYPE
Concept project
FOCUS
An approachable first step
Case notes
Solstice is a self-initiated identity and website concept for a residential solar brand. The project connects a warm visual language with a simple introduction to the service, keeping the home and homeowner at the center.
Make a technical service feel approachable without relying on vague promises or dense specifications. The first impression needs to explain what the brand offers and make the next step easy to understand.
Case properties
Direction
Decisions
Scope
Burnt orange, warm ivory, and sunlit residential photography create an optimistic tone. A simple rising-sun symbol and a geometric wordmark connect the brand’s printed materials with its website.
Brand & website
Aa
Clear geometry, warm tone
A geometric sans serif supports a friendly wordmark and open, direct headlines. The website uses scale and spacing to separate the main message from supporting information.
Solar orange
Warm ivory
Charcoal
Olive
Details
A shared identity
The rising sun and wordmark connect small printed touchpoints.
The home comes first
Residential photography makes the service easier to picture in everyday life.
A clearer journey
A short guide organizes the service into an approachable sequence.
The practical detail
A closer view grounds the warm visual language in the product itself.
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© 2026 Ava Marlow. Fictional designer. Self-initiated concepts.