Art direction & posters
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03
after-hours.case
ROLE
Art direction & posters
TYPE
Concept project
FOCUS
Type, rhythm & recognition
Case notes
After Hours is a self-initiated visual concept for a music and culture event. Oversized condensed type, sharp color contrasts, and grainy movement photography form a system that can travel from street posters to the venue.
Create a visual language with enough impact to be recognized at a distance, while keeping event information readable across smaller printed formats.
Case properties
Direction
Decisions
Scope
Acid yellow establishes the field. Condensed black or cobalt lettering drives the rhythm, while an orange circle and monochrome dance imagery introduce movement without competing with the title.
Brand system
Aa
Condensed type with a strong pulse
Heavy, narrow uppercase lettering creates a dense graphic rhythm. Smaller condensed labels carry the event details and maintain continuity across tickets and signage.
Acid yellow
Cobalt
Orange
Ink
Details
The street poster
A consistent title and a changing image create room for variation.
The entry kit
The identity stays recognizable at the scale of a ticket and wristband.
Beyond the wall
A compact graphic application carries the event language onto a tote.
Finding the stage
Large labels and a single arrow adapt the system to navigation.
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© 2026 Ava Marlow. Fictional designer. Self-initiated concepts.